Strategic Insights
That Build Business

STAR: Strategy, Analytics and Research

Business strategies that grow marketing opportunities where consumers live.

Katz Radio Group’s STAR (Strategy, Analytics and Research) Team is focused on building business strategies and actionable insights that grow opportunities for marketers to reach consumers where they live. The STAR Team is a group of professional strategists who provide clients with cutting-edge analytics, insights and approaches to business issues. The team is diversified across two core areas:

STATION SOLUTIONS:
State-of-the-art, positioning solutions for Katz Radio Group’s 4000+ Radio station partners nationwide.
MARKETING STRATEGY:
Customized insights across the marketing spectrum for Katz Radio Group clients.

The STAR Team is at the center of thought-leadership for Katz Radio Group, conducting primary research and custom client studies to unearth new insights about consumer behavior, evaluate successful national spot media campaigns and promote the broadcast medium.


RESEARCH BRIEF:

Insights from the Katz/Vox Populi study demonstrating credibility of radio with American voters.