Research
The KRG Research Department is dedicated to providing the tools
needed for the sellers to close business. They work with both
our stations and sellers across the country analyzing the latest
Arbitron book. Director Shaunagh Guinness is a recognized source
in the radio industry for tracking trends in formats, ratings
and Arbitron sampling.
Inside
Radio 1/24/03
Katz Radio Group VP/Director of Research Shaunagh Guinness says,
“significantly lower consent rates appear to be the driving
force” in the response rate trend. Guinness says all research
companies are struggling with Americans’ increasing resistence
to surveys.
